Job Title: Branding Specialist
Location: Alpena, MI
Job Type: Full-time
Reports to: Operations Manager

Company Description:

Industrial Image, Inc. is a premier branding powerhouse dedicated to crafting bold, unforgettable marketing solutions tailored to the unique essence of your business. Our dynamic team of experts brings together top-tier talent in graphic design, commercial printing, videography, photography, and responsive web design—ensuring your brand stands out in a crowded marketplace. Creativity is at our core; design isn’t just what we do—it’s who we are.

Job Summary:
We are looking for a Branding Specialist to develop and manage brand identities for multiple clients across diverse industries. This role requires a creative and strategic thinker with a strong understanding of branding, design, and marketing. The ideal candidate will be able to craft compelling brand narratives, ensure consistency across various touchpoints, and tailor strategies to each client’s unique goals.

Key Responsibilities:

• Develop brand strategies and positioning for multiple clients, ensuring a distinctive and consistent identity.
• Create and implement branding guidelines, including logo usage, color palettes, typography, and brand voice.
• Collaborate with design, marketing, and content teams to execute branding initiatives across print, digital, and social media platforms.
• Conduct market research and competitive analysis to inform branding decisions for each client.
• Work closely with clients to understand their vision, objectives, and target audience.
• Oversee brand storytelling and messaging strategies tailored to each client’s needs.
• Manage rebranding projects, product launches, and marketing campaigns across different industries.
• Coordinate with external agencies, designers, and vendors to produce high-quality brand assets.
• Monitor brand performance metrics and adjust strategies as needed to improve engagement and visibility.
• Stay up to date on industry trends, branding best practices, and emerging design technologies.

Skills:

• Strong portfolio showcasing brand development work across various industries.
• Excellent ability to craft brand messaging and visual storytelling.
• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) is a plus.
• Strong project management skills with the ability to handle multiple clients and deadlines simultaneously.
• Exceptional communication and client management skills.

Knowledge:

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
• Four years of experience in branding, marketing, or design, preferably in an agency or multi-client setting.
• Experience in digital marketing, content creation, and social media branding is preferred.
• Understanding of industry trends, branding best practices, and emerging design technologies.

Ability to Implement:

• Develop and manage brand identities for multiple clients across diverse industries.
• Craft compelling brand narratives and ensure consistency across various touchpoints.
• Tailor strategies to each client’s unique goals.
• Conduct market research and competitive analysis to inform branding decisions.
• Collaborate with design, marketing, and content teams to execute branding initiatives.
• Oversee brand storytelling and messaging strategies tailored to each client’s needs.
• Manage rebranding projects, product launches, and marketing campaigns.
• Coordinate with external agencies, designers, and vendors to produce high-quality brand assets.
• Monitor brand performance metrics and adjust strategies as needed.

Why Join Us?

• Work on diverse and exciting branding projects across multiple industries.
• Collaborative and fast-paced agency environment.
• Competitive salary based on competency.
• 100% employer-paid health insurance and HSA for employees.
• Flexible paid time off and holidays.
• 401(k) with employer matching.
• Discretionary bonuses.
• Opportunities for professional growth and creative leadership.
• Opportunity for Hybrid work.

If you’re passionate about building and shaping brands across various markets, we’d love to hear from you! Apply now and bring your creativity to our team. Joining us , means being a part of a company that values innovation, collaboration, and professional growth. We look forward to seeing how we can succeed together.